In the early days of SEO there were plenty of ways to get inbound links back to your site and the focus was on getting as many inbound links as possible. Quantity was the goal, not quality. Link exchanges were common as part of a “you link to me, I’ll link to you” agreement. As the search engines cracked down on this sort of practice that was meant to manipulate the search results, it became much more difficult to generate inbound links. The best types of inbound links are the ones that occur naturally when a third party website owner thinks that you are worth linking to. Think about what kind of link this would be. Are they going to be linking to your service pages? Maybe, but not all that often. Third party sites are going to link to informational content that their audience will find beneficial. By consistently creating quality content you will be viewed as an authority in your industry and links to your content will serve as reference points that can supplement the content of others.
Ruby Digital will help your business get good rankings, which will lead to increases in revenue.
With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thing that they can do to help improve their B2B SEO efforts is to produce quality content on a regular basis. This can be in the form of blog posts, guest blog posts, articles, white papers, press releases, webinars, etc.
Ruby Digital is on top of the game, and we promise to help your business blossom !